When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]
Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design and web agency’s way of finding work. Do you charge for your creative ideas and in-depth proposals to a client you don’t fully know? Probably not. We are one of the only industries […]
When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation’s strengths, their values and beliefs, and clarify their brand and identity.
I undertook an exercise of looking round my office on Friday just to see how many logos I could find in over a minute. I found over 67 logos.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
In ye olden days… You’d be amazed how typography for the web has come a long way over the past 15 years. The internet browsers have supported web fonts since 1997, but only if you had the specified font installed in your system. The default typefaces on offer you could count on one hand; Arial, Verdana for sans-serif or Times and Georgia […]
Is your Website Mobile-Friendly? We demand quicker, faster access to the who, why, where and how. The reality that no business can afford to ignore – more than a billion people primarily access the Web from mobile devices (2014). Below is a snapshot I complied from a beautifully responsive website infographic created by the talented XiMnet Malaysia. It takes a look […]
It’s one of the biggest phobias out there for small businesses – glossophobia, or the fear of public speaking. To stand up and present in front of a room full of people and do it well is difficult, but with some preparation and practice you will start to enjoy it. This article will walk you through how I […]