Author Archives: Andy Fuller

Positioning and Roadmapping your Business for Success

When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]

Why I don’t do free pitching

Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design and web agency’s way of finding work. Do you charge for your creative ideas and in-depth proposals to a client you don’t fully know? Probably not. We are one of the only industries […]

What does a UX/UI designer do anyway?

When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.

The Power of Persuasion in Advertising and Branding

The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.

My 3 stage process to creating a professional logo identity

In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.

How to choose the right typeface for your website

In ye olden days… You’d be amazed how typography for the web has come a long way over the past 15 years. The internet browsers have supported web fonts since 1997, but only if you had the specified font installed in your system. The default typefaces on offer you could count on one hand; Arial, Verdana for sans-serif or Times and Georgia […]

Is your Website Mobile-Friendly? [Infographic]

Is your Website Mobile-Friendly? We demand quicker, faster access to the who, why, where and how. The reality that no business can afford to ignore – more than a billion people primarily access the Web from mobile devices (2014). Below is a snapshot I complied from a beautifully responsive website infographic created by the talented XiMnet Malaysia. It takes a look […]

7 Tips on Preparing and Presenting a Branding talk

It’s one of the biggest phobias out there for small businesses – glossophobia, or the fear of public speaking. To stand up and present in front of a room full of people and do it well is difficult, but with some preparation and practice you will start to enjoy it. This article will walk you through how I […]