Category Archives: Brand Analysis

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]

How can branding help your small business stand out? (Part 2)

Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]

Free Tool To Start Your Brand Strategy Today

The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.

Positioning and Roadmapping your Business for Success

When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]

Creating a Brand Story in Design

Why do you pay for products or a service that you regularly come back to purchase? Is it because it’s easier? Does it make you feel better – like a premium ice cream? Or make you do something quicker or faster – like a productivity app on your smartphone? We purchase products or services because they provide an […]