Branding
Clutch’s 2020 Report Features Designbull as Leading Web Design Agency.
Are you looking to transform, launch, and grow your brand and user experience? Look no further than Designbull, a design agency that has helped hundreds
Branding
Agile Branding and UX Design
The days of designing static brand guidelines are fading. A brand needs to be created to allow it to adapt in an ever-evolving digital marketing
Branding
The Importance of Having a Brand Foundation and a Business Plan
A lot of businesses think one is more important than the other, but established brands know that a brand foundation and business plan complement each
Branding
Storytelling & Branding: A Match Made In Heaven
Once upon a time, on a dark and stormy night, a marketer hit upon an idea. What if we don’t focus on the features of
Branding
The Brand Foundations My Clients Use For a Successful Brand
This video is just part of a longer presentation that I’ve created for an upcoming?webinar that goes into the five steps on how to build
Branding
Language Matters: How Copy Works With Your Brand
Building your brand is a multi-layered process, comprised of contrasting colours, careful kerning, and of course, captivating content. Yet while much of the focus is
Branding
Free Brand and Logo Guidelines
What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very
Branding
How to create a brand and website from scratch
Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you?re first getting things
Branding
8 Reasons Why You Need to Rebrand + Free Brand Worksheet!
We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the
Branding
Seven Common Branding Mistakes Small Businesses Make
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It?s a vehicle by which brands can
Branding
How can branding help your small business stand out? (Part 2)
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
Branding
How can branding help your small business stand out? (Part 1)
As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.
Branding
Branding with Authenticity is What Today’s Consumers Demand
Many people think that a“brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has
Branding
A branding interview with Andy from Designbull
This is a branding interview I gave back in 2016 as part of a Marketing research project. I think some of the questions are useful
Branding
5 questions to ask if you really need a brand
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity ? and your prospective customers will look to someone that talks to them and understands their problem.
Branding
Free Tool To Start Your Brand Strategy Today
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they?re needed the most.
Branding
How much does a logo design cost?
This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂
Branding
3 Core Elements Every Successful Brand Should Have
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
Branding
How to successfully rebrand a growing consultancy
A step by step article on how Designbull successfully rebranded Accellier, a business process IT consultancy
Branding
The Power of Persuasion in Advertising and Branding
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
Branding
What is your Brand Archetype?
In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation?s strengths, their values and beliefs, and clarify their brand and identity.
Branding
My 3 stage process to creating a professional logo identity
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
Branding
7 Tips on Preparing and Presenting a Branding talk
It’s one of the biggest phobias out there for small businesses -?glossophobia, or the fear of public speaking. To stand up and present in front
Branding
Creating a Brand Story in Design
Why do you pay for products or a service that you regularly come back to purchase? Is it because it’s easier? Does it make you
Branding
What is a brand? [Infographic]
This infographic is a simple explanation into what a brand is, what a brand identity is and what a logo is.
Branding
Is your brand identity working as hard as you are?
We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn?t appropriate in any situation. As we grow
Branding
What are brand guidelines and why do I need them?
A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design
Branding
Why is emotional appeal central to brand building?
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.
Branding
5 marketing tips from a rice merchant in ancient China
Good stories are hard to come by. I was lucky enough to come across with this simple yet insightful story when doing a research on Relationship Marketing. The story was told by Dr Christian Gr?nroos, who is a pioneering academic in the subject of Relationship Marketing.
Branding
Does my business need to rebrand?
We live in an ever-changing world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. To fit into this business environment, to have to constantly evolve, as no brand remains the same forever.
Thomas Cook bland rebrand
The rebranded Thomas Cook Group is a ?sunny? shining orange heart and will appear with a new strapline: ?Let?s go!? (…back home – this hotel is crap!).
Brand awareness starts from a young age
I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly. For instance, while we were waiting
Branding
Testimonials, a powerful marketing tool?
Your clients, their experience of you and your company, in other words their testimonials, will provide credibility and vouch for how good you’re at what
Czech Radio rebrand video presentation
A lovely brand presentation for the new look Czech Radio – Cesky rozhlas. (At the 1:30 mark the video shows the logo system and its
9 Reasons it?s Time to Rebrand
Is it time to rebrand – useful read in making that positive decision!
FREE Business Brand Analysis
We’re offering a FREE Business Brand Analysis to five businesses this month! If you would like to be one, please fill out the form below. You don?t have to be local to Bath UK, as we can easily do the Business Brand Analysis over the phone or Skype.
The truth about small business branding
I just came across this very informative infographic based on a survey of almost 1,000 creative professionals, freelancers and printers.
Branding
Kukula airline branding
I came across this quirky, memorable branding for a low-cost South-African airline called Kulula that doesn’t take itself too seriously.
Branding
Whatever your business or audience, always look the part…
. . . and that can mean everything from choosing your clothes to fit the occasion to selecting the right website design.
20 top tips for designing effective brand guidelines
Very good how-to guide for brand guideline designers from those London-based guys at Saachi & Saachi.
One page logo & full brand guidelines overview
Slides from my brand guidelines presentation at The Bath Business Club. A short walk-through on what are brand guidelines and why they are important for
Brand Guidelines presentation
I presented at the ten minute slot for the Small Business Focus breakfast networking event on Thursday 26th May 2011. It was about Brand Guidelines
Relevant Risk logo identity, website and brand guidelines
Bath-based graphic design and marketing communications agency, Designbull, designed?the logo identity and website for company Relevant Risk, whose website launched in July 2010.
Branding
A new global visual language for the BBC’s digital services
If you are looking for one of the best standards in website design layouts, then the new BBC website homepage design will be your first
Branding
Effective Branding for the Small Business
On behalf of the Bath Ecademy group, organised by Richard Hill, I was asked to give a presentation about logo design and effective branding for