Category Archives: branding

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]

Seven Common Branding Mistakes Small Businesses Make

More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change. In 2015, the UK […]

How can branding help your small business stand out? (Part 2)

Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]

How can branding help your small business stand out? (Part 1)

As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.

Branding with Authenticity is What Today’s Consumers Demand

Many people think that a “brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has that particular notion of the term“brand” as a social concept that has emotional and even philosophical elements. The idea of a“brand” as a socially constructed term reflects how people come […]

Free Tool To Start Your Brand Strategy Today

The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.

3 Reasons Why Business Start-ups Fail & What You can Learn

I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?

3 Core Elements Every Successful Brand Should Have

The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.