Category Archives: Marketing

How can branding help your small business stand out? (Part 2)

Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]

How can branding help your small business stand out? (Part 1)

As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.

Free Tool To Start Your Brand Strategy Today

The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.

3 Reasons Why Business Start-ups Fail & What You can Learn

I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?

3 Core Elements Every Successful Brand Should Have

The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.

What does a UX/UI designer do anyway?

When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.

The Power of Persuasion in Advertising and Branding

The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.