Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you’re first getting things up and running, you might have a general idea of the services you want to offer and the clients you want to work with, but as you gain experience in your industry you begin to refine your offerings, your processes, and your brand.
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.