AdvertisingInspirationTypography

Clever use of Typography

By March 4, 2010 No Comments

Relevant to graphic design and advertising, here are some of my favourite ads seen recently that use wit and great design behind them:

1. A great ad that catches your eye, as on first glance, looks like a well-known whiskey, but the detail in the copy on the label says something different. Before you know it, you’ve read the whole ad and absorbed the message.

2. A clever play of the space between the letters using pen and ink.

3. Simple, strong and clear message. Although I would have given more space to the strapline:”(one lung at a time).

4.The best advertising campaigns from the government in recent years is the Think Road Safety campaign. This ad below really hits home the message.

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