Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you’re first getting things up and running, you might have a general idea of the services you want to offer and the clients you want to work with, but as you gain experience in your industry you begin to refine your offerings, your processes, and your brand.
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change.
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.
As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.
I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.