I often get asked as part of a design proposal what the process is for a design project, who we are, what do we charge and have you done anything similar to what we want? This article I’ll be showing you my recent credentials pitch document I’ve put together for new client proposals
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.
What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Why are logos big business for the best brands? Logos are the most valuable intangible asset of a company. In this infographic we look at the colour, cost, value, and other trivia about the world’s most famous logos.
The biggest issue in the design industry is showing a new business a return on their investment in design. You can’t clearly define the outcomes on a company rebrand or a brochure design in a years’ time?
Good stories are hard to come by. I was lucky enough to come across with this simple yet insightful story when doing a research on Relationship Marketing. The story was told by Dr Christian Grönroos, who is a pioneering academic in the subject of Relationship Marketing.