3 Reasons Why Business Start-ups Fail & What You can Learn

I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?

3 Core Elements Every Successful Brand Should Have

The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.

Positioning and Roadmapping your Business for Success

When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]

Why I don’t do free pitching

Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design and web agency’s way of finding work. Do you charge for your creative ideas and in-depth proposals to a client you don’t fully know? Probably not. We are one of the only industries […]

What does a UX/UI designer do anyway?

When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.

The Power of Persuasion in Advertising and Branding

The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.

My 3 stage process to creating a professional logo identity

In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.

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