I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
A step by step article on how Designbull successfully rebranded Accellier, a business process IT consultancy
When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my way. I would create logos, websites, company brochures, magazine ads, restaurant menus, AND work on writing the copy, hosting the site, taking photography, video, animation…and cartooning! I enjoyed helping clients achieve their […]
Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design and web agency’s way of finding work. Do you charge for your creative ideas and in-depth proposals to a client you don’t fully know? Probably not. We are one of the only industries […]
When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation’s strengths, their values and beliefs, and clarify their brand and identity.
I undertook an exercise of looking round my office on Friday just to see how many logos I could find in over a minute. I found over 67 logos.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.