Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level. Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with […]
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.
What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.
I’m currently working on designs and a user interface for a clients new website app called ‘gt2go’.
If you’re in the process of changing your logo design, or planning a refresh of your existing business brand, then this article will come in very handy for you…
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Have you ever noticed how you choose which branded products to put in your shopping basket?
Why are logos big business for the best brands? Logos are the most valuable intangible asset of a company. In this infographic we look at the colour, cost, value, and other trivia about the world’s most famous logos.
Here’s a great infographic on choosing a good logo designer
The biggest issue in the design industry is showing a new business a return on their investment in design. You can’t clearly define the outcomes on a company rebrand or a brochure design in a years’ time?