What can a small business learn from Fitness First’s rebrand?

Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level. Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with […]

Why is emotional appeal central to brand building?

Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.

The Power of Icons

What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.

Graphic Design – a good return on your investment?

Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?

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