brandingInspirationMarketingPresentation

Hightail: Explaining the new name for YouSendIt

By October 4, 2013 No Comments

Yousendit changed their name and rebranded to ‘Hightail’.

Without an explanation, the name change doesn’t make any sense to existing users of the service and is very American-centric and strange? (Let’s ‘hightail’ it outta here! With an image of the Coyote running off the canyon and falling with a little cloud as he hits the bottom).

But after the video explanation, they really try to provide a great insight into why they ambien online from canada rebranded. The reasons are to prepare them for strong competition from other similar providers. (The question is, do you have to have a deep explanation for every company rebrand that has a subjective new name?)

Looking at their new website with fresh eyes, I think it’s a great brand overall and their proposition is clear and strong. Let’s see if the Hightail name becomes a new word or term…

hightail-was-yousendit

 

T: 01225 442566

FREE REPORT How to Make Your Brand Promise Unique & Relevant

x

Want to make an impact with your brand & website?

Sign up for my  FREE  5 Day Email Course & Learn:
  • The fastest way to make your business recognisable at a glance
  • How your design determines whether people like buying from you - or not
  • And how to make the best design decisions for your business

We won't spam you. You'll get 100% useful information on building your business brand  :)

x