Your name? *
Business or Company name? * Phone How did you come to find me?
It would help me to know how you found me? Eg. through Google, Twitter or similar or someone referred you?
Logo and Brand Identity Information Logo Wording *
Please enter the exact wording for your logo (eg. “Designbull” or “Nike”)
Tag line *
If you have an existing tag line, which needs to form part of the logo, then please enter this here.
(If you don't have a tag line, then I'd strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo. You can request a tag-line service below.) What is your Brand all about?
Please be as descriptive and detailed as possible so that I can understand what I’m designing a logo or brand identity for.
Imagine you have just a minute to explain what your brand is before I leave the elevator.
*NEED HELP? Here’s a good template to help you write it: https://kopywritingkourse.com/elevator-pitch/
What makes your brand unique?
What makes your 'thing' different and/or better than your competitors? Or what does it offer that no one else does?
Reason for Logo Update/Redesign?
If you are redesigning your logo, updating it, refreshing it; maybe you're completely starting again in terms of your existing logo and brand identity, then please explain any reasoning/motivation behind this decision.
(It is really important that I understand the reasoning behind any logo or brand update. If you feel it's easier to explain this to me over the phone, instead of writing, then please add that request here instead.)
Are you Unique or Common? * Does this logo need to compete with any existing similar businesses, companies etc? Or are you more of a unique business idea and there will be no major competition in terms of identity to really make a bigger or more stylish splash? We are unique We are one of many We want to be different Who are your direct competitors?
Who do you compete against within your marketplace?
Please list names, and URL's if possible.
Any indirect competitors?
You may have competitors that although are not a direct threat, do share some similarities with what you do
Please list names, and URL's if possible
Where do you work from?
For example: Office, Home, On-the-Road, Shared Space etc. Please provide your business address.
Number of Staff *
This gives me an idea of the scope of the project in terms of staff and client awareness for the identity.
Logo Usage & Applications Where and how do you plan to use the logo design? *
For example: business stationery and promotional literature, internal signage, external signage, vehicle livery, branded clothing, mobile phone application icons, website, large scale commercial advertising (bus shelters, billboards etc).
Additional Design Materials Required?
If you are looking for more than just a logo design, please list any additional design items you require here. For example, stationery designs, brochure design, website design, exhibition or conference stands, signage etc.
What logo designs or styles inspire you?
This helps me gauge your 'wavelength' on what type of style you like and if it's suitable for your industry.
Please list URLs of their websites and why you like/dislike them. As many as you see fit would be ideal.
Your Project Budget What is your Budget? (Specify UK £'s or US $’s) *
The more you can afford to invest in your logo identity, then the higher the likelihood we'll find and perfect a winning design that will stand the test of time.
Trial and error makes up the beginning of a lot of projects. Allowing me more time will result in a design that was created through a more natural organic and evolutionary process. Tag-line
A tagline can play a very important part in how your brand 'logo' is interpreted and understood.
If you have a relatively non-descriptive brand name with no tag-line, then people will likely not fully understand what you are about. It's in these cases a descriptive tag-line can make all the difference. A descriptive tag-line can form the foundations for the visual part of the logo design.
If you do have a tag-line, but think it could do with being 'updated', then I'd be more than happy to help you with that also. Anything else you would like to consider in your logo?
If you have any more information that couldn't be squeezed in above then do add more into this space.
Who will be making the final decision on the logo design? For example, do you have partners, a committee, or a manager that needs to approve the final logo design. One person is best for me but I can work with teams? Thanks for taking the time to fill out our worksheet. Once you hit the submit button, you'll send it straight to me and I hope to reply within 48hrs.
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