Accellier (formerly Aneako Interactive) are an established consulting business who provide businesses with better business processes. They help clients increase sales through improvements in Productivity, Compliance, Collaboration, Customer Satisfaction & Cost Reduction using Open Source software and offshore resources.
The owner initially approached Designbull to redesign the website UI. He sent over a detailed brief that included his analysis and research.
Within this brief the client also revealed that: “Aneako Interactive was an off-the-shelf name we chose when we started… it was hard for people to pronounce and spell our name. In addition, we don’t do any Interactive work now.”
From our initial Roadmapping session it was agreed to update the ‘Aneako Interactive’ name, and create a new logo identity.
But first, we needed to dive deeper into their company ethos and clarify their brand strategy and positioning. This would make it easier and more cost effective to redesign their website.
I’ve written an article on How To Rebrand a Growing Consultancy that provides a step by step process on how we developed the Accellier brand strategy and created the new name.