After the client had completed our Logo Design worksheet, we then discussed research and their outcomes, and the final brief was to create a neutral, functional, trusting and fresh logo using bold, primary colours.

Initial development sketches were drawn up to try and find a solution that combines the peto word with a suitable idea that fitted…

 

peto_sketches

 

These sketches were presented to the client spread out over a number of pages. A few options were chosen to develop more and were traced then worked up in a vector format…

 

peto_sketches2

 

 

peto_sketches3

 

 

peto_sketches4

 

 

The final chosen version was compiled into a one page brand guideline document…

peto_guidelines

 

The peto and peto.co.uk logo was also saved into logopacks for the client to keep and use for print or web. (eps, pdf, tif, jpg, png in RGB and CMYK formats). It is now successfully being implemented throughout all their marketing material including their main website: peto.co.uk.

 

peto_promo

 

 

And here is a how the logo is still being used for exhibition stand design (photo by @petocouk):

peto_stand_design