After the client had completed our Logo Design worksheet, we then discussed research and their outcomes, and the final brief was to create a neutral, functional, trusting and fresh logo using bold, primary colours.

Initial development sketches were drawn up to try and find a solution that combines the peto word with a suitable idea that fitted…




These sketches were presented to the client spread out over a number of pages. A few options were chosen to develop more and were traced then worked up in a vector format…











The final chosen version was compiled into a one page brand guideline document…



The peto and logo was also saved into logopacks for the client to keep and use for print or web. (eps, pdf, tif, jpg, png in RGB and CMYK formats). It is now successfully being implemented throughout all their marketing material including their main website:





And here is a how the logo is still being used for exhibition stand design (photo [email protected]):