I worked on refining their logo, typeface and colour system and created a working brand guidelines document. The brand typeface chosen was the classic Perpetua Bold font, designed by Eric Gill in the early part of the 20th century, basing it on the designs of old engravings. (from the MyFonts collection.)pritchards_brand_guidelines4 pritchards_brand_guidelines3 pritchards_brand_guidelines2 pritchards_brand_guidelines

The re-designing of all their marketing material included: stationery, window display templates (created in Microsoft Word) and all signage.

Their website followed and required an update to make it work with modern browsers plus making use of the latest technologies and social media. It was made more user-friendly and accessible.