Tag Archives: brand awareness

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]

Brand awareness starts from a young age

I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly. For instance, while we were waiting in our GP surgery I was flicking through a local magazine, Tom recognised the Papa John’s logo and shouted “pizza!” – we only treat ourselves to a take away pizza […]