Tag Archives: brand

How can branding help your small business stand out? (Part 2)

Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]

Branding with Authenticity is What Today’s Consumers Demand

Many people think that a “brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has that particular notion of the term“brand” as a social concept that has emotional and even philosophical elements. The idea of a“brand” as a socially constructed term reflects how people come […]

3 Core Elements Every Successful Brand Should Have

The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.

Why is emotional appeal central to brand building?

Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.