My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Spending money to work with an expert graphic designer can seem like a frivolity, especially to smaller businesses where there just isn’t much of it. This is because people often can’t see any cause and effect between what your company looks like, and how much you sell.
A witty, tongue-in-cheek infographic. Very honest and upfront! ( Originally found here)
The associate approach to marketing and communications proves successful for two Bath-based companies, Designbull Ltd. and DWP Public Relations Ltd.