My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.
This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂
Like distilling a fine whiskey, it is hard to get right and takes time to create a good tagline. From a simple descriptor or an emotive tagline, a deep understanding for each business brand and how they perceive themselves is key.
From banks to shoe shops, convenient stores to furniture stores. And they all have branding to advertise themselves through their signage, packaging or advertising. This year I have noticed that these logos and designs are now catching my eye.