Tag Archives: rebrand

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]

Does my business need to rebrand?

We live in an ever-changing world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. To fit into this business environment, to have to constantly evolve, as no brand remains the same forever.

Hightail: Explaining the new name for YouSendIt

Yousendit changed their name and rebranded to ‘Hightail’.

Without an explanation, the name change doesn’t make any sense to existing users of the service and is very American-centric and strange?