Category Archives: Logo design

Seven Common Branding Mistakes Small Businesses Make

More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change. In 2015, the UK […]

Branding with Authenticity is What Today’s Consumers Demand

Many people think that a “brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has that particular notion of the term”brand” as a social concept that has emotional and even philosophical elements. The idea of a”brand” as a socially constructed term reflects how people come […]

My 3 stage process to creating a professional logo identity

In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.

7 Tips on Preparing and Presenting a Branding talk

It’s one of the biggest phobias out there for small businesses – glossophobia, or the fear of public speaking. To stand up and present in front of a room full of people and do it well is difficult, but with some preparation and practice you will start to enjoy it. This article will walk you through how I […]

Food typography in logos

Typography in logo design is a fine art and when you combine this with creating lettering out of foodstuff – the results can be quite stunning. The practise of creating food lettering is a popular approach in the design industry and can make your designs eye-catching and more shareable to your audience! All you need is: a room […]