Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]
As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity — and your prospective customers will look to someone that talks to them and understands their problem.
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they’re needed the most.
I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
When I first read about the definition of the term ‘UX/UI’ means, I realised that it’s what I’ve been mostly doing all along these past few years. I just didn’t know it was a defined role.
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation’s strengths, their values and beliefs, and clarify their brand and identity.