In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation’s strengths, their values and beliefs, and clarify their brand and identity.
I undertook an exercise of looking round my office on Friday just to see how many logos I could find in over a minute. I found over 67 logos.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
In ye olden days… You’d be amazed how typography for the web has come a long way over the past 15 years. The internet browsers have supported web fonts since 1997, but only if you had the specified font installed in your system. The default typefaces on offer you could count on one hand; Arial, Verdana for sans-serif or Times and Georgia […]
Is your Website Mobile-Friendly? We demand quicker, faster access to the who, why, where and how. The reality that no business can afford to ignore – more than a billion people primarily access the Web from mobile devices (2014). Below is a snapshot I complied from a beautifully responsive website infographic created by the talented XiMnet Malaysia. It takes a look […]
It’s one of the biggest phobias out there for small businesses – glossophobia, or the fear of public speaking. To stand up and present in front of a room full of people and do it well is difficult, but with some preparation and practice you will start to enjoy it. This article will walk you through how I […]
Why do you pay for products or a service that you regularly come back to purchase? Is it because it’s easier? Does it make you feel better – like a premium ice cream? Or make you do something quicker or faster – like a productivity app on your smartphone? We purchase products or services because they provide an […]
Typography in logo design is a fine art and when you combine this with creating lettering out of foodstuff – the results can be quite stunning. The practise of creating food lettering is a popular approach in the design industry and can make your designs eye-catching and more shareable to your audience! All you need is: a room […]
This infographic is a simple explanation into what a brand is, what a brand identity is and what a logo is.
In marketing there’s always more than one angle when it comes to approaching a problem or an opportunity. In this article I’ll look at differentiation and establishing competitive advantage from the product offering perspective.