Is your brand identity working as hard as you are?

We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn’t appropriate in any situation. As we grow up, we learn how to dress, speak and act in a way that will project the specific impression we hope to create. From wearing the tie of your school uniform […]

What are brand guidelines and why do I need them?

A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design of your logo and how it can be used, to your letterhead, the look of the website and internal communications. It can show you what fonts you should be using, which colour palettes represent your […]

8 tips to creating a design credentials pitch for a client

I often get asked as part of a design proposal what the process is for a design project, who we are, what do we charge and have you done anything similar to what we want? This article I’ll be showing you my recent credentials pitch document I’ve put together for new client proposals

What can a small business learn from Fitness First’s rebrand?

Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level. Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with […]

Why is emotional appeal central to brand building?

Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.

The Power of Icons

What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.

Graphic Design – a good return on your investment?

Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?

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