Logo Identity Guide prices

As I am asked what the cost of a logo identity design is I have provided below a breakdown of pricing to help guide you.

You know that the success of your business or organisation is important to you, and it makes sense that you invest adequately in your brand and logo identity.

From my design studio in Bath UK, I specialise in creating professional, bespoke logo identities and brand guidelines for a variety of businesses – local and worldwide – including; professional consultants to charities – and large organisations to start-ups.

I have worked with clients in America, UK, and I’m used to managing, and working on different time-zones, as well as working in teams using Skype and other project management tools to successfully work together.

The following price-points are just a guide to what you could expect for a certain price-point, but ought not to be viewed as rigidly fixed:

Non-Profit and Charity Projects

On occasion I do provide logo and graphic design services, for free, or minimal cost, should my schedule provide an opportunity to do so. If you work for, or run a charity or non-profit organisation, and would like to chat about a possible working relationship, then please do get in touch.

£500 — £750

Suitable for:

A small modest website and/or personal blog header, as well as an individual looking for a non-business critical logo design. It gets us a clean, and modest logo design, with the primary focus on typography.

Includes:

Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc. as appropriate) • Social Media Profile Image • Website Favicon • Transfer of Design Copyright/Ownership

£750 — £2000

Suitable for:

A website header logo and/or blog, individuals looking for a personal logo, running a small online store, individual self-employed, freelancer and other minor business use.

Includes:

Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc. as appropriate) • Social Media Profile Image • Website Favicon • Master Logo Identity Guideline Document – 1-4 Pages • Stationery Design (letterhead, compliment slips, business cards etc.) • Ongoing Consultation and Advice during/after the project ends • Transfer of Design Copyright/Ownership.

£2000 — £4000

Suitable for:

(Local, regional and national reach) self-employed and self-employed with staff, consultants and consultancies, small to medium size companies and businesses with physical premises and/or an online presence.

– (regional, national and global reach) web-based (e-commerce) business.

– You might have just a strong web-based presence and/or physical business locations (local and possibly nationwide) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer-facing locations/places (touchpoints).

Includes:

Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc.) • Social Media Profile Image • Website Favicon • Master Logo Identity Guideline Document – 1-4 Pages • Online Brand Assets Site Setup • Stationery Design (letterhead, compliment slips, business cards etc.) • Ongoing Consultation and Advice during/after the project ends • Transfer of Design Copyright/Ownership. PLUS: Logo & Brand Identity Manual (Number of pages TBC) • Development and design of supporting brand identity elements, styles, and deliverable assets (details of which to be discussed.)

£4000 — £8000

Suitable for:

(Local, regional and national reach) self-employed and self-employed with staff, consultants and consultancies, small to medium size companies and businesses with physical premises and/or an online presence.

– (regional, national and global reach) web-based (e-commerce) business.

– You might have just a strong web-based presence and/or physical business locations (local and possibly nationwide) where the logo may need to appear on signage for buildings, signs for vans, clothing and uniforms and other customer-facing locations/places (touchpoints).

Includes:

Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc.) • Social Media Profile Image • Website Favicon • Master Logo Identity Guideline Document – 1-4 Pages • Online Brand Assets Site Setup • Stationery Design (letterhead, compliment slips, business cards etc.) • Ongoing Consultation and Advice during/after the project ends • Transfer of Design Copyright/Ownership. PLUS: Logo & Brand Identity Manual (Number of pages TBC) • Development and design of supporting brand identity elements, styles, and deliverable assets (details of which to be discussed.)

£8000+

Suitable for:

– (regional, national and global reach) businesses, companies, parent brands with various sub-brands, and government institutions, as well as: self-employed with staff, consultants and consultancies, medium to large size companies and businesses. – (regional, national, global reach) web-based (e-commerce) business.

The higher end we find ourselves looking at national/global reach businesses, companies and ‘other’. As such, the pricing reflects the sheer scope of research and preparation needed for a strategically developed logo and brand identity solution.

Includes: 

A significant amount of time going over the creative brief, looking at all possible angles in order to carve out a unique and future time proof brand identity solution; ongoing advice, logo & brand identity manual and an online brand assets site setup. 

Additionally, includes time for in-depth competitor analysis and research; idea exploration and research of various logo ideas and styles; creation and implementation of other brand identity materials that work on a global scale. Given the wide ranging nature of a project like this, we’ll need to ensure your exact brand identity needs are fully discussed prior to the project commencing.

 

Not sure…?

If you are unsure what budget category you fall into, or would just like to discuss options that I don’t mention above, then please get in Contact with me so we can discuss and find the right solution for you.

If you have any questions you need to ask beforehand, do contact me. I’m happy to chat through your new project or venture before you make your decision.