After reading the book, Logo Design Love by David Airey, the first chapter always stuck in my mind. He conducts a visual experiment that found 33 logos in 33 minutes. He says, “I decided to spend the first few minutes of a typical working day photographing logos on the products I interact with, beginning with my morning alarm.”
With this idea, I undertook a similar exercise of looking round my office on Friday just to see how many logos I could find in over a minute.
Below are my results. I found over 67 logos – from the Visa logo on my bank card to the Dimplex radiator logo under the office window. It just goes prove that logos are everywhere you go.
How many logos can you see around you in 67 seconds?