Are you looking to transform, launch, and grow your brand and user experience? Look no further than Designbull, a design agency that has helped hundreds
A lot of businesses think one is more important than the other, but established brands know that a brand foundation and business plan complement each
This video is just part of a longer presentation that I’ve created for an upcoming?webinar that goes into the five steps on how to build
If you have an idea for an app and are struggling to explain it to people, spend a few minutes reading this article and have a go designing the UI and UX yourself 🙂
One of my first logo design projects as a fresh-faced freelancer was for a security company called, ‘Target Investigation and Training Services’ ? they needed
We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It?s a vehicle by which brands can
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.
Many people think that a“brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they?re needed the most.
I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
It’s one of the biggest phobias out there for small businesses -?glossophobia, or the fear of public speaking. To stand up and present in front
We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn?t appropriate in any situation. As we grow
I often get asked as part of a design proposal what the process is for a design project, who we are, what do we charge and have you done anything similar to what we want? This article I’ll be showing you my recent credentials pitch document I’ve put together for new client proposals
Last month I talked about?Why is emotional appeal central to brand building??This month I delve deeper into how?businesses connect with their audience at the emotional
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.
What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Why are logos big business for the best brands? Logos are the most valuable intangible asset of a company. In this infographic we look at the colour, cost, value, and other trivia about the world?s most famous logos.
The biggest issue in the design industry is showing a new business a return on their investment in design. You can’t clearly define the outcomes on a company rebrand or a brochure design in a years’ time?
Good stories are hard to come by. I was lucky enough to come across with this simple yet insightful story when doing a research on Relationship Marketing. The story was told by Dr Christian Gr?nroos, who is a pioneering academic in the subject of Relationship Marketing.
You have a website that looks great and works well but how professional is its written content? Numerous reports have shown how potential customers are put off by poorly written copy and have highlighted the benefits of getting your material professionally edited.
Hardly a week goes by without one organisation or another being hacked and user account details and password files being made public on the internet. Is there any hope that our passwords will be safe?
The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs. They send out regular showcase campaigns for you to enter a story about your small business on a relevant subject.
From banks to shoe shops, convenient stores to furniture stores. And they all have branding to advertise themselves through their signage, packaging or advertising. This year I have noticed that these logos and designs are now catching my eye.
Spending money to work with an expert graphic designer can seem like a frivolity, especially to smaller businesses where there just isn?t much of it. This is because people often can?t see any cause and effect between what your company looks like, and how much you sell.
(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian?s Peter Bradshaw,?watching the film Miss Potter ?is like having your
The latest statistical bulletin on the use of the Internet by adults in Great Britain was published by the?Office for National Statistics?in February 2012. The
An identity in its most basic form is a name.
London 2012 chairman, Sebastian Coe on the logo design we all know (and love now?)
The BBC has released their new, animated title sequence for the 2012 London Olympic Games.