Art Deco, originating in the 1920s and flourishing until the 1940s, served as a pivotal branding foundation. It significantly impacted art forms like graphic design and advertising. Emerging in response to World War I’s chaos, it introduced optimism, luxury, and modernity, elements that continue to influence and inspire contemporary design and designers today.
Setting up an online business can help you reap several benefits, including wider customer reach, reduced costs, and increased revenue due to the accessibility of your products and services.
Are you looking to transform, launch, and grow your brand and user experience? Look no further than Designbull, a design agency that has helped hundreds
The days of designing static brand guidelines are fading. A brand needs to be created to allow it to adapt in an ever-evolving digital marketing
A lot of businesses think one is more important than the other, but established brands know that a brand foundation and business plan complement each
Once upon a time, on a dark and stormy night, a marketer hit upon an idea. What if we don’t focus on the features of
Ascent is my first font design created in Illustrator using FontSelf. A display font, that contains all uppercase characters, numbers and punctuation.
This video is just part of a longer presentation that I’ve created for an upcoming?webinar that goes into the five steps on how to build
Building your brand is a multi-layered process, comprised of contrasting colours, careful kerning, and of course, captivating content. Yet while much of the focus is
What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very
If you have an idea for an app and are struggling to explain it to people, spend a few minutes reading this article and have a go designing the UI and UX yourself 🙂
One of my first logo design projects as a fresh-faced freelancer was for a security company called, ‘Target Investigation and Training Services’ ? they needed
Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you?re first getting things
We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It?s a vehicle by which brands can
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
As a business owner, you cannot control how customers think or feel about your company, but you can influence their responses to your brand by designing the elements you can control. In other words, how you design the brand identity elements will influence the brand’s image held by your audience.
Many people think that a“brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has
This is a branding interview I gave back in 2016 as part of a Marketing research project. I think some of the questions are useful
My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity ? and your prospective customers will look to someone that talks to them and understands their problem.
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they?re needed the most.
This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂
I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
A step by step article on how Designbull successfully rebranded Accellier, a business process IT consultancy
When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my
Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design
When I first read about the definition of the term ?UX/UI? means, I realised that it?s what I?ve been mostly doing all along these past few years. I just didn?t know it was a defined role.
The word ‘persuade’ comes from the latin root word, persuadere, from per- ‘through, to completion’ + suadere ‘advise’. In promoting our services or products, we are advising or helping a customer through to fulfilling their needs.
In psychology archetypes help to understand who a person is, but brand archetypes also work well for corporate brands. They help define an organisation?s strengths, their values and beliefs, and clarify their brand and identity.
I undertook an exercise of looking round my office on Friday just to see how many logos I could find in over a minute. I found over 67 logos.
In this article I will reveal the step by step process I go through in creating a logo identity for an organisation. It will provide some insights into the time taken in not only the thought process behind creating the logo, but also the design and use of the logo itself.
In ye?olden days… You’d be amazed how typography for the web has come a long way?over the past 15 years. The internet browsers have?supported web
Is your Website Mobile-Friendly? We demand quicker, faster access to the who, why, where and how. The reality that no?business can afford to ignore ??more
It’s one of the biggest phobias out there for small businesses -?glossophobia, or the fear of public speaking. To stand up and present in front
Why do you pay for products or a service that you regularly come back to purchase? Is it because it’s easier? Does it make you
Typography in logo design is a fine art and when you combine this with creating?lettering out of?foodstuff ? the results can be quite stunning. The
This infographic is a simple explanation into what a brand is, what a brand identity is and what a logo is.
In marketing there’s always more than one angle when it comes to approaching a problem or an opportunity. In this article I’ll look at differentiation and establishing competitive advantage from the product offering perspective.
We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn?t appropriate in any situation. As we grow
A brand guidelines document or corporate brand manual is a detailed guide that has all of your design and marketing materials – from the design
I’m currently working on completing a logo identity project for a new coffee shop opening in Bath called, Moose Coffee House.
I often get asked as part of a design proposal what the process is for a design project, who we are, what do we charge and have you done anything similar to what we want? This article I’ll be showing you my recent credentials pitch document I’ve put together for new client proposals
Last month I talked about?Why is emotional appeal central to brand building??This month I delve deeper into how?businesses connect with their audience at the emotional
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.
What icons are and where they come from, what makes a good icon and what makes a bad icon? How do you go about developing iconography for your, or your client’s brand? I also talked about an area of my specialism, which is the use of icons in interfaces, apps and mobile platforms.
If you?re in the process of changing your logo design, or planning a refresh of your existing business brand, then this article will come in very handy for you…
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Have you ever noticed how you choose which branded products to put in your shopping basket?
Why are logos big business for the best brands? Logos are the most valuable intangible asset of a company. In this infographic we look at the colour, cost, value, and other trivia about the world?s most famous logos.
Here’s a great infographic on choosing a good logo designer
The biggest issue in the design industry is showing a new business a return on their investment in design. You can’t clearly define the outcomes on a company rebrand or a brochure design in a years’ time?
Good stories are hard to come by. I was lucky enough to come across with this simple yet insightful story when doing a research on Relationship Marketing. The story was told by Dr Christian Gr?nroos, who is a pioneering academic in the subject of Relationship Marketing.
An insightful infographic from Smarta giving useful stats and answers to how many set up shop in 2013 in the UK and why.
Like distilling a fine whiskey, it is hard to get right and takes time to create a good tagline. From a simple descriptor or an emotive tagline, a deep understanding for each business brand and how they perceive themselves is key.
As part of the festivities, I thought I’d try my hand at creating a Typeform that simulates designing your very own Xmas bull!
You have a website that looks great and works well but how professional is its written content? Numerous reports have shown how potential customers are put off by poorly written copy and have highlighted the benefits of getting your material professionally edited.
Hardly a week goes by without one organisation or another being hacked and user account details and password files being made public on the internet. Is there any hope that our passwords will be safe?
We live in an ever-changing world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. To fit into this business environment, to have to constantly evolve, as no brand remains the same forever.
The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs. They send out regular showcase campaigns for you to enter a story about your small business on a relevant subject.
The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.
Yousendit changed their name and rebranded to ‘Hightail’.
Without an explanation, the name change doesn’t make any sense to existing users of the service and is very American-centric and strange?
The rebranded Thomas Cook Group is a ?sunny? shining orange heart and will appear with a new strapline: ?Let?s go!? (…back home – this hotel is crap!).
From banks to shoe shops, convenient stores to furniture stores. And they all have branding to advertise themselves through their signage, packaging or advertising. This year I have noticed that these logos and designs are now catching my eye.
Spending money to work with an expert graphic designer can seem like a frivolity, especially to smaller businesses where there just isn?t much of it. This is because people often can?t see any cause and effect between what your company looks like, and how much you sell.
(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian?s Peter Bradshaw,?watching the film Miss Potter ?is like having your
I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly. For instance, while we were waiting
The list of social media platforms available to us is getting longer and longer by the day, just look at this list on Wikipedia. Be
The latest statistical bulletin on the use of the Internet by adults in Great Britain was published by the?Office for National Statistics?in February 2012. The
Your brand is likely to be one of the most important assets that your business has, communicating instantly to consumers your reputation, identity and values.
Your clients, their experience of you and your company, in other words their testimonials, will provide credibility and vouch for how good you’re at what
Another year has gone by and the new logo design predictions from logolounge.com have been released. A selections of 15 various styles from Badge designs to Eyelets.
I just bought the new album from Daft Punk, “Random Access Memories” and it sounds great. The album artwork shows the hand-lettered title and immediately
I am always on the look out for well-written and beautifully designed children’s books. Some of my happiest moments after becoming a mother are the
I found this great Photography Cheatsheet below which shows the simple icon designs on DSLRs and explains each one. Very useful if you’re starting out in photography.
A lovely brand presentation for the new look Czech Radio – Cesky rozhlas. (At the 1:30 mark the video shows the logo system and its
The track is by the Husbands – titled “Dream” and it was shot using typographic cutout lightboxes.
There has been a trend lately for companies to simplify their logos and Spotify is one such well-known company who has recently updated their logomark and appealing to a wider audience.
Is it time to rebrand – useful read in making that positive decision!
This month, we sent out a number of mailers to specific businesses. It contained a ‘Valentines’ style card with the message, “Fall in love with you business again” to raise awareness of the importance of their brand appearance.
We’re offering a FREE Business Brand Analysis to five businesses this month! If you would like to be one, please fill out the form below. You don?t have to be local to Bath UK, as we can easily do the Business Brand Analysis over the phone or Skype.
Have you ever noticed more and more animated video logos as part of a new brand launch or rebrand?
The new logo and brand identity for the University of California has been launched – but to a great backlash.
As part of my job, I am constantly researching, learning new applications, plugins and techniques and generally keeping up to date with the latest trends
An identity in its most basic form is a name.
Great conference talk from Brand New update for the past 12 months of rebrands from some of the top corporations and organisations. From the good,
Nominet, who is responsible for the smooth and secure running of your .uk domain has launched a campaign to highlight that co.uk is ?A Great Place To Be?.
Today in 2012, the number of people who access the web using a mobile device has doubled since 2010. Responsive web design is now the future.
Here are my top ten favourite logos I have found over the past week…
An inspiring talk that Ryan Carson gave at creativebath.org on August 2, 2012. I missed it but glad it’s up online now.
Just started working on a new Prezi presentation for a new product, Optimise.
I just came across this very informative infographic based on a survey of almost 1,000 creative professionals, freelancers and printers.
I’ve just downloaded the iPad app for the London Olympics and saw how refreshing the new Olympic icon designs are.
London 2012 chairman, Sebastian Coe on the logo design we all know (and love now?)
The BBC has released their new, animated title sequence for the 2012 London Olympic Games.
