Great conference talk from Brand New update for the past 12 months of rebrands from some of the top corporations and organisations. From the good, the bad and the ugly. Main logos critiqued are Twitter, Universal and Microsoft.

While we prepare the storefront for the 2012 Brand New Conference videos here are the opening remarks, which include my animated summary ? me being the one animated, not the Keynote presentation itself, although it does contain moving pictures ? of the happenings on Brand New in the last twelve months since the 2011 conference. The throwdown begins at the 5:25 mark. (Hi Jay-Z!). Some language NSFW.

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