Brand & Design

Creating brands & digital products that transforms businesses and enables startup growth.


Brand & UX Strategy

I’ll deep-dive into your business and your brand to clarify your business goals, and customers needs that informs the ideal user experience. The outcome is a strategy and brand story for your digital product and service, ready to start creating the best brand & digital user experience.

Digital UI & Product Design

I’ll work with you and your team to create a beautiful brand experience and user interface design system for your digital platform, providing a clear and consistent brand style to attract your customers, retain clients and engage your team.

Brand & UX Support

After a successful launch, I’ll help maintain your brand and digital user experience and collaborate to achieve your digital product goals. From UX optiimisation, user testing and UI design updates that help grow customer engagement and your bottom line.

Case studies


A hotel & flights booking platform that helps luxury hoteliers take back control of their direct booking sales.

After the second wave of covid subsided in 2021, I got back to work helping C-Breez transform their digital product (a SaaS booking portal) and also relaunch their marketing website – both UI and content.

From their customer feedback and our initial user testing, we uncovered a number of frustrations where users struggled to book a hotel and flight package. Using this feedback, analytics and following current UI best practices, I simplified the user flow on mobile and desktop into a one-page style checkout flow.

Electoral Calculus

A quantitative political consultancy brand refresh and site UI redesign.

I was approached by Martin Baxter, the founder and CEO of Electoral Calculus who specialises in applying advanced mathematical and computational techniques to polling and market research.

The first step was a brand and UX workshop with Martin to help him redefine his visual brand style, re-organising his site structure, and align his site content as the expert consultant of MRP-style polling (multi-level regression and post-stratification). Then, created a new UI design system and responsive layout ready for development. With a clear brand and a much-improved user experience, within six months of launching, he has doubled direct client commissions. 


An e-commerce digital transformation and successful launch of all nine global storefronts.

Lovehoney is a fast-growing, £500m+ company that sells adult toys, lingerie and erotic gifts across their nine e-commerce sites including UK, US and Australia.

After the successful redesign and relaunch of their sites, I continued to managed the UX research team, conducted moderated and unmoderated user testing and developed prototype UI designs and high fidelity specifications. Working with the digital product team, we setup test experiments across multiple language sites, helping to reduce user frustration and increase the AOV by 11% across all sites. I also helped update and refine the Lovehoney logomark to make it read easier on screens.


From UX wireframes, clickable UI prototypes and user testing to MVP build and launch.

Validify Access is a curated community platform for retailers and innovators to connect, build trust and speed up enterprise retail deals.

I worked as the UX/UI consultant with the Validify team to create user stories, wireframes and clickable, high fidelity prototypes for user testing.

After the  MVP launch we continued to refine the product and improve the user experience. They are now regarded as the primary resource for retailers and vendors in digital transformation.

Trac Systems

A complete brand refresh, UX redesign and improved online user experience.

Trac Recruitment Systems is a provider of high quality software that manages recruitment for medium to large public sector organisations from pre-advertising (vacancy authorisation) to advertising, selection and employment checks up until applicants start work.

I worked with their team to refine their brand and improve the user experience across their main site and also their three NHS job sites to all fit under the main Trac Systems brand UI system.

After the relaunch they quickly doubled revenue and reduced support call requests. They were acquired by Civica Group to become the main provider of recruitment management software for the NHS.

i4C Technology

A complete brand refresh, marketing website and improved product user interface.

i4C is an innovative and intuitive cashflow modelling software for financial advisors. A spin-off startup from Epoch Financial Advisors, they required a brand and UX/UI consultant to redesign their logo identity, digital marketing and product user experience. 

As a brand and software UI design specialist, I helped clarify and elevate their brand and messaging, improved the user interface and increased engagement by 33%. One year after the relaunch i4C was acquired by Intelliflo for twenty times the owners investment and has become the market leader in digital cashflow modelling.

Get in touch

Maybe you want to enhance your customer experience? Or simply revamp your brand and product UI design? 

EX1 Cosmetics

Website UI/UX redesign to raise brand awareness and drive traffic to their retailers. 

EX1 Cosmetics was created by British award winning biochemist Farah Naz to be the first mass market brand catering for olive skin with yellow undertones. They required help with their customer journey and user interface design to raise brand awareness and credibility, drive traffic to their retailers and collect user data.

The new site launched with great success and increased engagement with their ideal audience. They have taken the beauty world by storm and is now one of the go-to brands for A-Listers, supermodels and pop stars alike.


Brand and UI/UX website and software redesign to bring inline with their marketing strategy

KDS is a travel and expense management company based in Paris, France with offices in the UK, Europe, and expanding into North America. I was asked as a brand and UX consultant to refresh their KDS brand identity as well as redesign their KDS Neo product, onboarding tool and the KDS travel and expense software user interface.

The new brand and site launched along with the deployment of the booking UI with great success. The impact to the business was demonstrated through clear design style guides and online brand portal to help the marketing and development team implement seamlessly. Eighteen months from launch, KDS were acquired by American Express Global Business Travel.

Get in touch

Maybe you want to rebrand? Or simplify your digital service? Get in touch to discuss your project:

Meet some of my clients


Strategy Workshop

Face-to-face strategy session to help you set the foundations of your brand. Defining your targets, challenges, with a detailed roadmap to success.

A strategic roadmap and brand user story to prove ROI before investing.

Brand & Website Design

Affordable brand and website packages designed to help you launch an online platform that attracts ideal customers, retain clients and builds authority.

A unique brand and website ready to grow and attract your ideal audience.

Logo & Identity Design

A hand-crafted logo & guidelines toolset including look & feel, fonts, colour palettes & graphics that helps bring your brand’s personality to life.

Promote a clear and confident message to your customers, clients and team.

Contact me to find out more details and discuss your project:

“Andy’s deep understanding of our brand and clean designs gave us a real competitive edge. A year ago, no one would’ve heard of us, and, now, we’re one of the most popular companies in our vertical.”


“The whole process was painless. Andy understood who we are and what we’d like our brand to represent. And our new site has received enquiries days after launching.”

Jill Sharp – Quickmove