What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document?

Doesn’t sound very professional, does it?

A clear set of guidelines will help you use your logo in the best light, with consistent colours and typeface styles that compliment your new identity and logo

This sets the foundations for a strong brand that will really raise your business, stand out from the crowd, and look like you know what you’re doing!

Brand and Logo Guidelines

On completion of a logo design, the creation of a set of logo or brand guidelines are a really useful tool to help your brand looking clear and consistent so it matches all your design and marketing materials.

In essence, they are a list of easy to follow rules and design ‘guidelines’ in how to use your new logo identity. From logo spacing, colour specifications, fonts, and guideline designs. These can then be given to any designer or supplier to apply a design.

Depending on the needs of a business, it can be a simple one-page logo guideline or a full set of brand guidelines that can include your ‘tone of voice’, photography and illustration styles.

For small businesses and startups, I have been using this particular template for Brand and Logo Guidelines that is part of my Logo Design Package. It’s sent to clients along with all the logo files upon completion of a project.

Download the FREE Brand Guidelines PDF template


Download the FREE Brand Guidelines PDF template

and then…

Save time designing from scratch and get my Complete Brand Guidelines pack


This all-inclusive pack contains everything you need to create your own, unique guidelines for your premium clients! Buy the complete brand guideline templates pack. Includes ALL files, fonts & editable high resolution Photoshop images:

  • Full brand guidelines template in Adobe Illustrator files (both .ai and .ait),
  • Business card template in Adobe Illustrator & InDesign files (both .ai and .ait),
  • Letterhead template in Adobe Illustrator & Word files (both .ai and .ait, dox),
  • Leaflet template in Adobe Illustrator & InDesign files (both .ai and .ait),
  • ALL collected fonts,
  • PLUS all editable, hi-resolution mockup images in .PSD format with smart objects so you can add in your unique logo and designs.

Check out the Complete Brand Guidelines pack

Andy Fuller

Andy Fuller

Hi, I'm a logo, brand and UX/UI designer, brand strategist and general blogger. Passionate on helping creative entrepreneurs and ecomms launch and grow their digital experience. As well as drumming on me bongo drums by night :)

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