Branding
Language Matters: How Copy Works With Your Brand
Building your brand is a multi-layered process, comprised of contrasting colours, careful kerning, and of course, captivating content. Yet while much of the focus is
Design
Before you start a logo design answer these 8 questions
One of my first logo design projects as a fresh-faced freelancer was for a security company called, ‘Target Investigation and Training Services’ ? they needed
Branding
How can branding help your small business stand out? (Part 2)
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
Branding
Branding with Authenticity is What Today’s Consumers Demand
Many people think that a“brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has
Branding
5 questions to ask if you really need a brand
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity ? and your prospective customers will look to someone that talks to them and understands their problem.
Branding
3 Core Elements Every Successful Brand Should Have
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
Branding
What is a brand? [Infographic]
This infographic is a simple explanation into what a brand is, what a brand identity is and what a logo is.
Branding
Why is emotional appeal central to brand building?
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.