Business
What can a small business learn from Fitness First’s rebrand?
Last month I talked about?Why is emotional appeal central to brand building??This month I delve deeper into how?businesses connect with their audience at the emotional
Branding
Why is emotional appeal central to brand building?
Brand positioning is a combination of both rational and emotional appeals. Although they’re both important elements, we see that the emotional appeal is central to most known brands today – especially for brand positioning and emotional brand loyalty.