
How can branding help your small business stand out? (Part 2)
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
Branding isn?t just for big corporates. In my previous blog article,?How can branding help your small business stand out, I discussed the benefits of adopting
The lack of funds, time and human resources are a pain for small business owners. This is the exact reason why small businesses will need to invest in developing a well-thought out plan to target their marketing efforts on where they?re needed the most.
The three core elements that successful brands encapsulate and consistently communicate with their target consumer and other stakeholders are referred to as the Three Brand Ps; Promise, Positioning and Performance.
I just came across this very informative infographic based on a survey of almost 1,000 creative professionals, freelancers and printers.