Here’s a selection of my favourite top 20 advertisements using wit or humour.

I love advertising – especially witty advertising. Witty advertising works best on well-known brands or relevant issues, hitting you at a more personal, subliminal level, bringing out a smile on your face.

They are memorable, in that they take the ordinary and place it into a different context. This makes the brain double-take and lets the reader take in the ad, retaining it longer. Who doesn’t like to laugh or giggle, it produces a warm feeling inside. This is just what the advertiser wants – to get friendly with you and remember them when you’re out shopping or driving…

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