An interesting look at the latest logo design trends and why companies update their logos from 3D, Simple, and Colourful. Original post from creativematch:Brands need appropriate and trendy logos to stand out in the market and attract a growing body of consumers. So by keeping a fresh and innovative image, brands are not only trying to maintain loyalists? attention but are also looking to win over new customers. To do this, some brands make dramatic changes to their image, while others just make slight adjustments and try to maintain a consistent look.