Branding
The Importance of Having a Brand Foundation and a Business Plan
A lot of businesses think one is more important than the other, but established brands know that a brand foundation and business plan complement each
Branding
Free Brand and Logo Guidelines
What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very
Branding
What is a brand? [Infographic]
This infographic is a simple explanation into what a brand is, what a brand identity is and what a logo is.
Branding
Does my business need to rebrand?
We live in an ever-changing world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. To fit into this business environment, to have to constantly evolve, as no brand remains the same forever.