Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you’re first getting things
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity — and your prospective customers will look to someone that talks to them and understands their problem.
We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn’t appropriate in any situation. As we grow up, we learn how to dress, speak and act in a way that will project the specific impression we hope to create. From wearing the tie of your school uniform […]
Last month I talked about Why is emotional appeal central to brand building? This month I delve deeper into how businesses connect with their audience at the emotional level. Fitness First has had a successful update to their brand and as part of the £225m global rebranding are now creating a new online portal to appeal and engage more with […]
(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian’s Peter Bradshaw, watching the film Miss Potter “is like having your face pushed into a bowl of pot-pourri for 90 minutes in a two-star B&B somewhere in Cumbria.”