Branding
The Importance of Having a Brand Foundation and a Business Plan
A lot of businesses think one is more important than the other, but established brands know that a brand foundation and business plan complement each
Branding
Storytelling & Branding: A Match Made In Heaven
Once upon a time, on a dark and stormy night, a marketer hit upon an idea. What if we don’t focus on the features of
Branding
How to create a brand and website from scratch
Do you know the most scary, exciting thing about entrepreneurship? I believe it’s that business is always changing and evolving. When you?re first getting things
Branding
5 questions to ask if you really need a brand
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity ? and your prospective customers will look to someone that talks to them and understands their problem.
Branding
Is your brand identity working as hard as you are?
We humans can be a pretty judgemental lot; we have very strong ideas about what is or isn?t appropriate in any situation. As we grow
Business
What can a small business learn from Fitness First’s rebrand?
Last month I talked about?Why is emotional appeal central to brand building??This month I delve deeper into how?businesses connect with their audience at the emotional
Design
dorset cereals. Love the taste, but what?s going on with the?copy?
(This is a guest blog by Caroline Wijetunge of Liquid Copy) According to The Guardian?s Peter Bradshaw,?watching the film Miss Potter ?is like having your
Branding
Whatever your business or audience, always look the part…
. . . and that can mean everything from choosing your clothes to fit the occasion to selecting the right website design.
Severnpoint branding
Working with our associates, David from DWP Public Relations and Richard from E-CRM,