I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?
When I started my business, I admit, I was a ‘jack of all trades’. I would say ‘Yes’ to any design project that came my
Do you still pitch or tender for design or web projects? Pitching – or tendering for projects are a large part of many a design
In marketing there’s always more than one angle when it comes to approaching a problem or an opportunity. In this article I’ll look at differentiation and establishing competitive advantage from the product offering perspective.
Last month I talked about?Why is emotional appeal central to brand building??This month I delve deeper into how?businesses connect with their audience at the emotional
Working for a variety of businesses with their marketing team to create a variety of graphic design needs, from logo design, website designs, email designs and a few advertising campaigns, I find this question always niggles at the back of my mind: Did they get any good return on their investment?
Why are logos big business for the best brands? Logos are the most valuable intangible asset of a company. In this infographic we look at the colour, cost, value, and other trivia about the world?s most famous logos.
An insightful infographic from Smarta giving useful stats and answers to how many set up shop in 2013 in the UK and why.
The Guardian Small Business Network is a dedicated community where you can gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs. They send out regular showcase campaigns for you to enter a story about your small business on a relevant subject.
Yousendit changed their name and rebranded to ‘Hightail’.
Without an explanation, the name change doesn’t make any sense to existing users of the service and is very American-centric and strange?
Your brand is likely to be one of the most important assets that your business has, communicating instantly to consumers your reputation, identity and values.
As part of my job, I am constantly researching, learning new applications, plugins and techniques and generally keeping up to date with the latest trends
An inspiring talk that Ryan Carson gave at creativebath.org on August 2, 2012. I missed it but glad it’s up online now.
Detailing how we worked on the Roland advertising campaign and produced the results in a short timeframe to win the pitch.
I have created and refined over the years as a brand designer, two design questionnaires that I either email clients or get them to download from my website
The associate approach to marketing and communications proves successful for two Bath-based companies, Designbull Ltd. and DWP Public Relations Ltd.