What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very professional, does it? A clear set of guidelines will help you use your logo in the best light, with consistent colours and typeface styles that compliment your new identity and logo This […]
One of my first logo design projects as a fresh-faced freelancer was for a security company called, ‘Target Investigation and Training Services’ – they needed a logo design quickly. But keen to make a good impression, I made the mistake of starting a logo design with only a basic brief and a rushed conversation from […]
My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.
This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂
Like distilling a fine whiskey, it is hard to get right and takes time to create a good tagline. From a simple descriptor or an emotive tagline, a deep understanding for each business brand and how they perceive themselves is key.
From banks to shoe shops, convenient stores to furniture stores. And they all have branding to advertise themselves through their signage, packaging or advertising. This year I have noticed that these logos and designs are now catching my eye.
I wasn’t aware until recently that my two-year-old son Tom can recognise certain brand marks (logos) he sees regularly. For instance, while we were waiting in our GP surgery I was flicking through a local magazine, Tom recognised the Papa John’s logo and shouted “pizza!” – we only treat ourselves to a take away pizza […]