Author Archives: Andy Fuller

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]

Seven Common Branding Mistakes Small Businesses Make

More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change. In 2015, the UK […]

How can branding help your small business stand out? (Part 2)

Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]

Branding with Authenticity is What Today’s Consumers Demand

Many people think that a “brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has that particular notion of the term“brand” as a social concept that has emotional and even philosophical elements. The idea of a“brand” as a socially constructed term reflects how people come […]

How much does a logo design cost?

This is a question that I often get asked. And it’s a good question, because I would want to know if I were in their shoes and want the best for my exciting new business venture. Well, luckily I’m a logo designer so I’ll be able to answer this 🙂

3 Reasons Why Business Start-ups Fail & What You can Learn

I’ve seen many business start-ups grow with success and some unfortunately fail. Why? There are some figures that claim as many as 90% of startups will ultimately lose money. And money pays the bills. So why do so many startups fail and more importantly, what can you do differently?