What happens when you’ve got your new, shiny logo? How do you use it? Will you stretch it across your proposal document? Doesn’t sound very professional, does it? A clear set of guidelines will help you use your logo in the best light, with consistent colours and typeface styles that compliment your new identity and logo This […]
Have you ever wondered how that app on your phone was designed? Or have you ever thought about having a go at designing an app yourself? So if you have an idea for an app and are struggling to explain it to people, spend a few minutes reading this article and have a go yourself 🙂 — I’m […]
One of my first logo design projects as a fresh-faced freelancer was for a security company called, ‘Target Investigation and Training Services’ – they needed a logo design quickly. But keen to make a good impression, I made the mistake of starting a logo design with only a basic brief and a rushed conversation from […]
We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand remains the same forever, it has to evolve to keep ahead of the competition. For those of you who have an existing business, it’s important to take some time and evaluate your […]
More so than ever, businesses have woken up to the importance of design to solve complex business challenges. It’s a vehicle by which brands can express themselves across a complex range of mediums. It is the means by which companies build emotional connections and stay on the leading edge of change. In 2015, the UK […]
Branding isn’t just for big corporates. In my previous blog article, How can branding help your small business stand out, I discussed the benefits of adopting a strategic approach to branding for small businesses. The lack of funds, time and human resources is a pain for small business owners. This is the exact reason why small businesses […]
Many people think that a “brand” is just a term to categorise particular products or services that companies produce and distribute. And so, not everyone has that particular notion of the term”brand” as a social concept that has emotional and even philosophical elements. The idea of a”brand” as a socially constructed term reflects how people come […]
My logo design process I use today in five steps: Before we even start putting pen to paper, we make sure we have clearly defined the business, and make sure they are happy it fits with the goals, aspirations and budget.
We are overwhelmed with choices today, suffering from sensory overload. People are looking for simplicity, authenticity and clarity — and your prospective customers will look to someone that talks to them and understands their problem.